I’m amazed at how many entrepreneurs, salespeople, freelancers, and business people fail to utilize the amazing power of LinkedIn for sales and lead generation. I know what happened, though. At some point in the past, everyone got it into their heads that LinkedIn is a place to find a job, or a virtual Rolodex. Sure, … Continue reading How to Turn Your LinkedIn Profile into a Lead Gen Machine!
There’s been a plethora of people calling themselves consultants on LinkedIn, when in point of fact, they’re not consultants—they’re just currently unemployed! Somehow, rightly or wrongly, word got out that being unemployed was a bad thing and that recruiters would look askance at anyone who’s title says that they are indeed unemployed. I’m not s … Continue reading When to Call Yourself a Consultant on LinkedIn—And When Not!
Want a quick hack that will secure you tons of new business this year, if you apply it consistently? LinkedIn had removed this feature, then, probably due to all the hue and cry, they added it back in. It’s the “Who’s Viewed Your Profile” feature, and it’s my go-to method of getting new business for … Continue reading The Easiest Way to Find New Business on LinkedIn
Your LinkedIn profile is your “silent salesperson”, and the profile summary is actually more like a personal sales letter than anything else. I’ve been helping businesses and professionals use LinkedIn successfully for quite some time now, and often when I look at a new client’s profile, I see some of the same elementary mistakes. I’d … Continue reading Three Things to Cut Out of Your LinkedIn Profile Today!
As the world of social media makes our lives much more transparent and much more public, it’s very important for businesses to change their approach to finding, selling, and servicing their customers and clients. Gone are the days when you couldn’t sell somebody something, charge them an arm and a leg, and then offer shoddy … Continue reading Ideas of Live By for Businesses of All Sizes