How many times have you encountered the phrase “a better mousetrap”? You may have used it yourself, or been told to go and build one. As entrepreneurs we’re always looking for that next golden product, the next big thing; basically a better mousetrap. Quite a few years ago, a very smart man realized that in … Continue reading A Better Mousetrap
When you have a brick and mortar business or you service people in your local area, it’s not enough to just market locally. You need a visible presence online as well. While this may mean a website, online shopping center and more, it also includes local directories like Yelp and Google. Google My Business is … Continue reading Google My Business: Local Domination Game Plan
LinkedIn marketing done right goes something like this. Get an account, create a killer profile, and get a lot of connections. Reach out to those connections and tell them about your product or service. Next, turn yourself into a though leader by creating tons of meaningful content. This process works, but it won’t happen in … Continue reading Two Ways to Create Near Viral Content on LinkedIn
One of the most important metrics to keep up with on your LinkedIn profile is the number of views you’ve gotten recently. Even with a free account, LinkedIn gives you an indication of whether or not your views are growing as compared with the last reporting time. Although you can’t always make sure your views … Continue reading Why No One’s Viewing Your LinkedIn Profile and What to Do About It!
I’m amazed at how many entrepreneurs, salespeople, freelancers, and business people fail to utilize the amazing power of LinkedIn for sales and lead generation. I know what happened, though. At some point in the past, everyone got it into their heads that LinkedIn is a place to find a job, or a virtual Rolodex. Sure, … Continue reading How to Turn Your LinkedIn Profile into a Lead Gen Machine!